Driving throughout the streets of South East San Diego, I saw two hand-rendered typefaces that had the potential to be combined and make a new typeface, Go-Poke. By deconstructing each typeface into three basic characteristics, I was able to build the foundation of my typography.

Geometric, sans-serif, same-stroke width, rounded corners, condensed, and some slanted pieces (in reference to the italic) are some of the characteristics of the display typeface.

Once the typeface was completed, I was able to use it as a bold representation of my heritage and culture. What better way to bring the type to life than by recreating my own version of the Loteria (Mexican bingo). The concepts behind the Monarca Loteria are based around Motherhood, First-gen College Student and the Chicana identities.

As a final project for my photography class, I was given the task of shooting a series of photographs. After a wresting with a few concepts, I knew I wanted these photographs to be meaningful and impactful.

I decided to create a series of photographs of diverse Daughters of Immigrants. In this heated political climate, I wanted to make a statement with these photographs and share a piece of our story.

My work at the YMCA, involvement with Ability Ally, and personal experience inspired the concept of creating an app that provides immediate stress-relief to those experiencing mild to moderate anxiety.

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CLIENT:

Mind Over Matter is a start-up application that focuses on the mental health of busy individuals who are looking for an easy, immediate, stress-releiving app.

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OBJECTIVE:

There are a number of apps available to help with mindfulness, meditation, and stress-reduction. Some of the best have great ux/ui, are appealing, and do create a sense of reducing stress. However, these same apps can get very complex, which is ultimately overwhelming to someone who is experiencing sweaty palms, stomach pain, or rapid breathing right before doing a presentation in front of a group of people.

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SOLUTION: 

The solution lies in developing an app that is clean, simple, and straightforward. It has to be. In order to actually help its users, the app should provide simple grounding tools and skills that could be used at any time and place to help reduce the stress of someone who is going through mild to moderate anxiety.

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CLIENT:

Soul Much is a start-up company from SDSU students who worked as waiters and noticed the amount of fresh, good ingredients that were going to waste every night after their shift. They came up with the idea of utilizing these ingredients to create a surplus-ingredient cookie that benefits the environment and the community.

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OBJECTIVE:

 Soul Much aims to reach young adults who want to eat a tasty cookie while easily supporting a great cause. Ultimately, customers can feel good about the vegan cookie that is “soul much more than just a cookie”.

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SOLUTION:

The mark is a simple, clean, single-stroke mark that holds a complex meaning effortlessly, symbolizing something greater than itself.

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CLIENT:

Ability Ally is an initiative that advocates for awareness, acceptance and inclusion of students with disabilities within San Diego State University.

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OBJECTIVE:

Ability Ally is interested in establishing a new brand identity, that including the collateral elements of stationery, t-shirt, button, and user interface designs that work together to unite the organization.

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SOLUTION:

Ability Ally conveys a tone of inclusiveness and visibility as a powerful advocate for students of all abilities through its modern, clean, and versatile brand.

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CLIENT:

“OOPSY DAZY is a company designed to provide on-site skateboarding products for skaters at skate parks. We strive to produce affordable skateboarding products & apparel for local skateboarders in Southern California. Our brand’s products capture the grimy, funky, unique street vibe that skaters can’t get enough of.” www.oopsydazyco.com

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OBJECTIVE:

Oopsy Dazy sought to partner with San Diego State University to expand and change its market audience and set up a “pop-up shop” by the library in the near future. They will not be able to bring the van to park and sell their merchandise on campus, however, they can set up their van in the street near the campus dorms.

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SOLUTION:

Maintaining the mark that OD’s clients are familiar while making minor updates with was important for their client’s trust.

Creating a consistent, reliable brand while staying connected to the skateboarder community with a versatile and welcoming set up.

YMCA Youth and Family Services (YFS) provides direct service and support to over 4,000 individuals in the San Diego County community each year.

Updating an Excel spreadsheet that most employees dreaded to look through in order to familiarize themselves with all of the different services and programs YFS has to offer.

In theory, the original Program Cheat Sheet was meant to make everyone’s life easier, but it turned out not many people used it because it wasn’t the most accessible or engaging to work with.

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CLIENT:

Encanto de Cacao is a fictional fair-trade company that makes chocolate bars from the Dominican Repulic to bedistributed throughout the Americas. The fair-trade system is designed to increase our global economy while also increasing fair working conditions, fair pay and the well-being of the countries who need it the most, which results in sustainable products with an environmental approach.

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CLIENT:

Create a brand that can compete in the shelves of stores with a personable approach.

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SOLUTION: 

The values of “organically grown by a small family farm” are conveyed through the use of design from the logotype and illustrations to the material and colors utilized in the packaging.

Inspired by the Dominican Republic’s culture, history and folk tales. Though the Dominican Republic does not claim to be original founders of the cocoa bean,  “It is said that the cocoa is only prosperous in lands where Quetzacóatl spent his last hours before being exiled, like the beautiful land of the Dominican Republic.” Latin American leyend.